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Sign into your accountThe Jaded Consumer
March 05 2015
There are three general areas where a consumer might get frustrated, and yes... jaded.
After I wrote about my jaded friend who sold his company, I got a lot of feedback from brokers who felt I was speaking about them. They told me they also felt jaded, frustrated, and not quite knowing what to do.
It's been making me wonder that if so many brokers are frustrated by today's circumstances, are consumers jaded too?
What do you think they are looking for and are they getting it? I think they are looking for a few key things, but not too many real estate professionals give it to them.
1. Consumers want real information...not pressure
Real estate, school, crime, neighborhood, and other information someone would need when looking for a new home is readily available and free. Consumers don't need real estate brokers and agents to obtain the information they need.
If you agree with this statement, how can you, as a real estate broker and/or agent, satisfy that need? How can you provide all the information they need, when they need it? And they want to consume it all without feeling pressured by an agent.
Am I providing information you think is useful for your business, and in the way you want that information? Do you think I am trying to sell you something?