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Business Incompetence Marked by Lack of Social Engagement

March 26 2011

I am exactly 111 pages into Gary Vaynerchuck’s new book The Thank You Economy. The book talks about the role that social media plays in corporations. Usually a good business book gets my juices going on page 1. This one took me awhile to find a new thought. Nevertheless, I would say that the book is a must read.

As the earlier post suggests (I was Linkedin user 153,000-ish) I am bullish on social media. My passion dates back to my first electronic rolodex, then to my first Palm PDA, and so on and so forth. I like to stay connected to people – not obsessively, but I think managing contacts is a reasonably important personal and professional virtue. Meeting new people would also fall under that virtue – and social media helps with that. I also like social media for research. We are constantly recruiting and working with new clients on new projects. We uncover a lot of information from social media.

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