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Sign into your accountFour Ways to Attract Home Shoppers Earlier
August 02 2015
A good way to increase conversions in real estate is to become an invaluable resource to home buyers. Getting to home shoppers earlier in their buying cycle is a great way to get out in front of your competition and ultimately drive more revenue. Check out four easy ways you can do this:
Build Awareness
Build your brand awareness, and you'll be top of mind when someone is ready to purchase a home. Get your name out there to create interest in your brand. If you're independent, you can do this through an office with large signage, a strong website, and perhaps some low level advertising. If you're a larger brand, dedicate some of your marketing resources to promoting overall brand recognition and awareness.
Be "Search Friendly"
Over 90 percent of home-buyers start the process online. When they search homes for sale, make sure your company floats to the top of the list. Create a strong, search-friendly strategy that generates trust, reinforces awareness, and raises the visibility of your services. There are numerous ways to boost your rankings in search, often referred to as SEO. More information can be found on optimizing pages for search.