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Sign into your accountBrokers Partner on Technology
September 30 2015
Long & Foster and Windermere are both brokerages that are family owned and operated. They are large firms and they struggle with build vs. buy whenever they consider a technology solution for their companies. Windermere supports 7,000 agents across 300 offices. Long & Foster has over 200 offices supporting 11,000 agents.
There are a number of technology solutions that each company builds and supports. Moxi Works, the technology company founded by the Jacobi family of Windermere, builds a plethora of core technology solutions used by Windermere. Moxi works provides the Windermere broker website, co-branded agent websites, lead management, drip marketing, company intranet, and their keystone product, TouchCMA. TouchCMA is a listing presentation tool that Long & Foster licensed exclusively for their markets back in 2014.
WAV Group is very excited to see these two companies own the technology company that serves them. This philosophy is a component to broker ownership of Upstream, and broker control of the board for the Broker Public Portal. Both Windermere and Long & Foster have significantly increased their closing rates on listing presentations with Moxi Works. We have written about this before. WAV Group confidently believes that brokers build better technology solutions for real estate agents than technology firms that have never sold a house.
Together, Windermere and Long & Foster have nearly 20,000 agents on the Moxi Works system. The only CMA tool that is close to being their equal is CloudCMA. However, CloudCMA is usually offered through the MLS, meaning that the possibility of more than one agent showing up to a potential seller's meeting with the same listing presentation is highly likely.