June 13 2011
Although we set out to write a review of Immobel’s Multi-Language IDX Translation, a look at REAL-Buzz was inevitable. Thus, our review covers both. Many REALTORS® who invest in IDX translation to market to global buyers will also choose to participate in the (free) REAL-Buzz.com portal.
Multi-Language IDX
Brokers, agents, MLSs, and associations can have the listings on their website translated into 13 different languages with Immobel’s IDX translation. Although these translations will dramatically change (improve) the function of a website, they won’t impact the aesthetics. For their translation pages, Immobel offers a wide variety of styles to match every website. Custom replication of any website design is also available.
Immobel didn’t cut any corners with their website translations. The attention-to-detail is evident. To ensure an optimal experience for non-English speakers, even navigation and drop downs are translated. In fact, each view can select the currency they prefer to see prices in, independently of language since many foreign investors keep funds in currencies outside their home country.
Immobel’s marketing materials explain that sites not optimized for other languages will not be delivered in foreign-language search results. So, as part of our review, we decided to see for ourselves. We did a search for “immobilier floride” (“real estate florida” in English) in French Google. As expected, the top sites in the United States – Yahoo! Real Estate, Zillow, etc. – didn’t show up at all. All the returned sites were in French. Immobel says that their translations will be indexed by foreign language search engines.
Facebook IDX Translation
Social media has become an important channel for real estate marketing. Facebook, in particular, is a “must” for most REALTORS®. Immobel made a smart move in offering their IDX translations for Facebook. This was one of the more impressive features that we saw. The IDX translation integration with Facebook is slick – in terms of functionality and aesthetics.
REAL-Buzz
REAL-Buzz.com is a real estate-specific portal for professionals and consumers. The site is a place where translated IDX listings will live and where international REALTORS® will have profiles. Members can blog, post photos and videos, communicate with potential clients, and network with other real estate professionals.
Immobel clearly took some hints from Facebook, so users can navigate more easily. This is important as REAL-Buzz allows for B2B communication and B2C communication. Once members become familiar with the functionality of the site, they can filter all their activities so that buyers, sellers, and other REALTORS® each see a very different message.
Wrapping Up
As we see it, Immobel’s offerings are essentially in two different stages: the more mature and polished IDX translation and the REAL-Buzz portal, which seems to be still in its adolescence (albeit with good potential).
We had a chance to learn more about Immobel’s referral network and listing exchange as well. These additional features were very exciting. We’ll share more about them later.
We’re interested in hearing from agents and brokers who have experienced Immobel’s products. Comment here to tell us what you think.