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Sign into your accountMillennials and Home Buying Revisited
November 04 2015
The great statistical debate continues on the impact of Millennials today on home buying. About a year ago, I wrote about the conflicting data ("Millennial Marketing Madness") that argued Millennials were not going to drive the majority home sales in 2015, despite what marketers and self-interested parties were claiming.
Fast-forward to today, and it looks like the hardcore data was accurate and the marketers missed the mark. Today's headlines have taken quite a turn from those we saw last year. Now those pundits who said Millennials would be driving today's housing market are scrambling to explain why they are not or aggressively marketing to Millennials to tell them why they should buy.
Among recent headlines:
- Millennials face tough obstacles to buying a home (Boston Globe)
- Whether They Want to Rent or Buy a Home, Millennials Are Basically Out of Luck (Slate)
- Why Millennials Are Having a Tough Time Buying A Home (The Street)
- 4 Reasons Millennials Still Aren't Buying Houses (Forbes)
- Millennials better off buying a home than renting (Houston Chronicle)
- Why Millennials should buy a home today (Builder magazine)
- It's Better for Millennials to Buy Than Rent—For Now (Bloomberg)