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Sign into your accountBeat the Crowd: 6 Must-Have Features of a Winning Real Estate Website
January 05 2016
Most brokers have a real estate website; however, many are little more than a static page that is buried under the millions of of other sites out there. It sits there online, no one sees it, and the result is little or no leads. It is easier than ever for homebuyers to find the information they need online, but the competition is also fiercer than ever. Your website should be working for you 365 days a year, 7 days a week, 24 hours a day and act as your lead generating machine.
The goal of your website should be to establish a presence in your market and make it easy for home buyers and sellers to find the information that they are looking for. According to a RealTrends study on the market's interaction with real estate websites, there were 204 million unique visitors to real estate websites in 2014. How would you rate your online presence? Is your website worthy of attracting visitors and, more importantly, does it provide them with what they need?
If you want to be taken seriously, you need to remove the invisible cape and establish a sound online presence. Here is a list of six must-haves for your real estate website to capture and engage home buyers who are ready to find you and your properties.
Customized Branding
The layout of your real estate website speaks volumes about your firm. With all of the widgets available, it's easy to overcomplicate things. Provide your users with a clean, visually appealing experience that is representative of you and your unique value proposition. Themes should include mobile best practices and the ability to tailor images, design, colors and more. Focus on your specialized market niche and design your website around that market segment's exacting desires to ensure your potential clients find what they're looking for.