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Sign into your accountHow Automation Can Empower Your Brokerage's Marketing Department
January 26 2016
This month, we've been taking a look at how marketing automation can benefit brokerages, such as driving agent adoption of other marketing tools your company provides.
Today, we're going answer a question that many brokers, especially larger ones, ask about marketing automation. That is, if your brokerage already has a marketing or creative services department, is using an automation platform helpful or just redundant?
To find out, let's turn to a real world example.
Time Saved Means More Agents Served
Berkshire Hathaway HomeServices Florida Network Realty has a robust creative services department, but until recently, they only were able to serve about 10 percent of their agents.
That all changed In November, when the firm launched a new marketing automation platform. Since the debut of the Imprev-powered platform, all agents have to do is enter a property's details and photos into the MLS, as they normally would, and the platform automatically generates both digital and print marketing packages for that listing.
Rather than making BHHS Florida Network Realty's Creative Services team redundant, Imprev's platform has freed them up to focus on important tasks that help all of their 320 agents. The platform automatically takes care of creating virtual tours, single property websites, newsletters, flyers, postcards, YouTube videos and more for every listing. Additionally, anytime a listing is updated in the MLS, that change is automatically reflected in the platform's marketing collateral, freeing the Creative Services team from the burden of endless revisions.