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Sign into your accountWhy Brokers Provide Agent Websites
March 10 2016
Many firms continue to let agents have whatever website they want. This is a big mistake on so many levels. Here are a few reasons that pop into mind:
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The broker is responsible for the website even though they do not control it. Those responsibilities include legal and MLS. For enterprise firms with anything more than 50 websites, compliance can be a full-time affair.
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Broker branding can become muddled on websites that are not provided by the firm. Real estate branding is confusing enough with the issue of franchise and non-franchise brands. Extending that even further to broker branding vs. agent branding only germinates more confusion to the consumer.
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Consistent service is very difficult to manage when agents have websites that are not integrated into the brokerage website. Some applications like lead management would need to be handled in both places – back office publishing tools don't allow content to reach the agent websites. Consumers wind up missing out on valued information because the agent website is not connected.