4 Ways to Improve Video Marketing ROI

By now, we in the real estate industry are aware, or should be, how important video marketing is to our arsenal. It is no surprise that companies are popping up everywhere that do what we do in terms of scalable video content that is easy to integrate. It is an exciting time to be working in video, but even more so to be working in real estate. So, naturally, combining the two can be even more fun.

Most of us though get a little lost in the closings, the open houses, the contracts, the offers, managing clients, managing agents, managing assistants, and oh!, don't forget about video. If you have video on your site, chances are it can be improved and, if it can't, then maybe your strategy can.

At VScreen, we spend most of our time strategizing and assisting and educating in best practices for implementation than we do in shooting the video or editing. Today, I wanted to give you four quick things that could help in seeing ROI with your next video.

1. Share-ability – We all have seen a video that someone has shared on social media and seen them take off and go viral. The level of exposure these can attain is mind boggling, but creating the right content, knowing your consumer and being original will all help in getting those coveted shares and re-tweets on social media—but at the end of the day, creating your videos just in the chance they will go viral shouldn't be your motive. Every share matters and every like or comment counts, so create the content with your following in mind.