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Sign into your accountOf Sticky Websites and Revenue Shares
August 04 2016
"Stickiness" is a term you hear a lot when it comes to websites. A site that's sticky means that visitors return to it again and again.
Most broker websites are only sticky for certain segments of the public--mainly those considering buying or selling, or those already engaged in the process. Sure, visitors will return to your site to search for more homes, but what happens when the transaction is over? What keeps your past clients coming back?
Today, we're looking at a solution from our 2016-17 Technology Guide that purports to answer that question, at least in part. Nest4Less is featured in the Tech Guide's "Client Retention" category, and that's exactly what it aims to do--retain your past clients' interest in your website and, by extension, your brand.
Adding Value to Your Website
Nest4Less encourages repeat visits to your website by offering information that homeowners want. The solution helps you connect with homeowners by adding a directory of homes services vendors to your website.
Why is this a valuable concept? Well, at some point, every homeowner will need a plumber, contractor, or related professional. You can improve your value to past clients by being the source they turn to when looking for referrals.