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Sign into your account4 Ways Video Is Changing the Email Marketing Landscape
October 06 2016
For those of us of a certain "vintage," it can be easy to forget that email is not considered at all cutting edge. It's the less glamorous cousin of texting; the loner to Twitter's social butterfly. Although its cool rating may have fallen, email continues to be one of our most powerful marketing tools.
Now the trend toward incorporating videos into email is making this channel more fun again. Here's how:
#1. Engaging users
The practice of linking to a short video within the body of an email has taken off in recent years. It's a fresh way to break up the monotony of text and engage your customers.
And it's effective: in a study by GetResponse of nearly one billion emails, those containing video had a 96 percent higher click-through rate than those without. Just including the word "video" in your subject line can increase click-throughs by as much as 65 percent!