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Sign into your account5 WRONG Assumptions I Made about Brokerages (as a Millennial)
May 05 2017
At the time of writing this blog, I have only been working at Lone Wolf Technologies a little more than a month. So I am still quite new to the real estate industry. Today, I took a moment to reflect on what I have learned about the industry so far. Here are some of the false assumptions I, as a millennial, had about brokerages—as well as some solutions that brokerages can implement to counter these common misconceptions.
1. I Don't Need a Brokerage
THE ASSUMPTION: Brokerages aren't necessary. As a millennial, I like do-it-yourself alternatives like kijiji.ca, self-learning podcasts and even brewing my own coffee. If I was to sell or buy a house in 2016, I would have also liked to do that myself.
THE REALITY: Brokerages aren't just middlemen. They are essential to the buying and selling of real estate. Brokerages assist with negotiations, stagings, showings and many other services that ensure both home buyers and sellers are satisfied with the buying or selling of their home.
THE SOLUTION: Brokerages can better inform the millennial demographic of their value through their agents—with marketing materials and good CRM tools.