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Sign into your accountBrokers: How RESO Will Help You Become a GREAT Competitor Online
July 26 2017
Brokers, even those that invest significant money in their online presence, struggle to engage potential customers. In just about every market, brokers have taken a backseat to venture-backed sites that are constantly launching new bells and whistles to capture the attention of potential home buyers and sellers.
There's been a group of hard-working technology leaders at work creating the Real Estate Standards Organization, or RESO, as it is called.
This smart community of thinkers, led by many of the largest broker organizations—including Keller Williams, Home Services of America, REALOGY, Watson, Crye-Leike, Leading Real Estate Companies of the World, The Realty Alliance, Michael Saunders and Company, The Group and many others—has built a standardized way to describe real estate used for websites, marketing tools, back office systems and just about every system that brokers use today that are dependent on MLS information.
So what does that buy a broker in everyday, practical terms?
Lots of things. I am going to explain just one of them that can be a huge advantage for a broker website.