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Sign into your accountThe Science is In: Video Length Is Correlated with Effectiveness
September 28 2017
Using video to deliver your message is a must in this digital age. One of the most important elements to consider when making a great marketing video is its length. A video that's shorter than 30 seconds doesn't always provide enough time to deliver your message. One that lasts longer than 90 seconds, though, will likely lose the interest of your viewers who want you to get to the point.
According to Wistia, current best practices for a marketing video dictates that their length should be between 30 and 60 seconds. A viewer might watch a video that is longer — up to about two minutes in length — when it's particularly compelling.