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What Makes the Best Listing Videos?

October 12 2017

The dynamic, audio/visual capabilities of video can appeal to the head and the heart at the same time. Your listing video, for example, should impart important information, from square footage to price, while simultaneously making strong emotional connections.

By the end of your video, viewers should know most of what they need to know about the property on display, and perhaps more importantly, be able to clearly imagine themselves living in the featured home. In short, a good listing video should be much more than a simple and short virtual tour.

The elements that go into producing an effective listing video are multifaceted and complex, but anyone can do it with a little bit of research, learning, and practice. For the time being, let's set aside the technical aspects of the process, such as camera selection and editing software use, to focus on a few essential "big picture" elements that every listing video should have.

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