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Sign into your accountGreat PR Begins First and Foremost with Understanding the Media
January 10 2018
For the last few weeks, I have been wearing the hat of a reporter. All I can say to the journalists whom I have worked with over the last couple of dozen years: I now feel your pain when it comes to unsolicited pitches from PR people. Moreover, I apologize on behalf of seasoned PR pros who would be as disappointed from this experience as I am. I now understand why many of you treat me with immediate suspicion and even an attitude of disdain if you have never worked with me before. It appears my chosen profession is still often, well, very unprofessional.
It all comes down to one simple PR 101 lesson that I have found hardly any PR person whom I have interacted with recently follows: know the publication you are contacting BEFORE you pitch them a story, invite them to your press conference, or ask them to interview your CEO.
Let me explain how I discovered this revelation.