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Sign into your accountFive Keys to Creating and Distributing Phenomenal Content for Real Estate
February 20 2018
1. Why Content Matters
We've all heard the phrase "content is king," but in a world with royalty hanging out on every street corner, that's just not enough. The reality is more like "unique content is emperor." It's a crowded marketplace of ideas and brands, and people only have so much time available to explore what's out there. So it pays to be cranking out content that people really want.
It's been said that the real estate universe is populated by three kinds of business people: those who are not creating any content at all, those who are simply repurposing existing content from scripts and templates provided by leading coaches, and the few who are actually developing new, original, and engaging content. Such material adds value to the conversation and builds the kind of credibility and reputation that results in a growing business.