Buyside Makes It Real

If you know anything about Hunt Real Estate Corporation, you know that they are a family owned and operated brokerage with high integrity and a fierce approach to competition. Since 1911, they have been a market leader in upstate New York—cities like Buffalo, Niagara Falls, Rochester, Syracuse, Albany, and the many Southern Tier communities that border Pennsylvania. They recently expanded into the Boston marketplace though a significant acquisition.

We have known the Hunt family since Marilyn and I lived in Orchard Park, NY. We became friends though our interactions at The Buffalo Club and The Country Club of Buffalo. At the time, Marilyn ran marketing at Fisher-Price and I was spinning up my first start-up companies.

Hunt and Howard Hanna, a company who entered the marketplace with through two major acquisitions in Upstate New York, leave very little market share behind for any other brokerages who are trying to compete in the communities they serve. These firms dominate, each with transaction volume that exceeds 20,000 sides. These markets demand that brokers achieve high-unit volume because the price points are low. They are diversified into banking, title, insurance, commercial, property management, new home development, and have significant relocation business. Hunt launched Buyside about a year ago, taking a risk with a technology investment that has really paid off.