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Sign into your accountThe Secret to Having the Best PR Program
April 16 2018
When I met the "father of public relations," Edward Bernays, he was in his 90s. I was a USC grad student in the School of Journalism working on my Masters in Public Relations (MPR). A small group of us had gathered at a Public Relations Student Society of America reception at a national conference to meet the living legend. His body may have been feeble, but his brain was still wickedly razor sharp.
He said something to us so simple, and perhaps even obvious upon reflection. At the time, the full impact of his words and what he meant was not apparent or immediate. But they lingered in my mind, almost hauntingly.