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Sign into your accountRESO Workgroup Tackles Internet Tracking, Shares New Survey Results
May 09 2018
Chris Lambrou, Chair of the RESO Internet Tracking Workgroup and CIO at Metro MLS, and his terrific group of volunteers have been putting a bow around the final package for the initial release of online tracking standards from the Internet Tracking Workgroup. At their latest meeting during the Denver Spring Summit, Chris revealed the group's efforts has resulted in standards that include 49 fields and an additional 69 field values (enumerations).
It's exciting to see the major website and mobile app players who have been at the forefront of internet tacking -- Zillow, realtor.com, Homes.com, ListTrac, and others -- come to the table and together work to create a common method everyone agrees upon as the standard for tracking. In the past, these entities had different analytical approaches and results. Now with the RESO standard, we have a unified method of tracking across all entities and can provide meaningful data to agents and brokers.
Most recently, a remarkable amount of progress has been made. The recent additions of the ability to track the activity of saved searches, open houses, property, photos, virtual tours and more across multiple sources in a common manner keeps adding value to this exciting new RESO standard. They've added a lot of other data they can collect too, but the biggest news that came out of the meeting was the results from the 2018 RESO Internet Tracking Survey that Chris reviewed as well.
The WAV Group just completed the survey of RESO members. We received 124 responses and among the most significant takeaways were: