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Homebuyers want school data, so give it to them!

October 27 2011

This article appeared originally on the Onboard Informatics blog.

“The main hope of a nation lies in the proper education of its youth.” – Mark VanDorn

The quality of a school and school district is so important for homebuyers that some base their entire home search around the quality of a school district. In fact, the importance that homebuyers put on living within the right proximity to quality schools could hold them back from buying right away and renting instead until the right home becomes available.

With this knowledge, quality school data on broker sites not only benefits your company, but the homebuyer as well.  Engaging the consumers should start with you. You all probably know this stat, but for those who don’t…90% of buyers use the Internet in their home search…don’t let a customer go to a competitors site for information that you can provide them.

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