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Sign into your accountThe Resurgence of the Independent Real Estate Brokerage: An Open Letter to the Real Estate Industry
October 02 2019
As leaders of big-box franchise brands stand on stages and pound their collective chests, making outlandish claims about their commitments to technology, independent brokerages are feeling more empowered than ever toward gaining market share. In fact, industry data supports this fact.
After more than 20 years in this industry, my conclusion is there are two fundamental reasons independent brokerages are winning today. First, technology is leveling the playing field and allowing for more net broker dollars than in previous years, even while margins are shrinking more than ever before in history. Second, the typical agent in the United States makes a brokerage change every four to five years, and grows increasingly concerned about protecting their data, contact records, and book of business. Considering more than 82% of an agent's annual revenue is procured from their sphere of influence, this wariness makes total sense.