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Help Your Members Maximize Curb Appeal to Sell Homes Faster and for Higher Prices

May 13 2021

The following article is typically shared with agents, but we're sharing it on our MLS and Association channel as an example of how timely communications can help your organization support their members:

Congratulations on signing your new listing agreement! Now the heavy lifting starts. Photos need to be ordered so the listing can go into the Multiple Listing Service and a property marketing plan can be launched. We have good news--CoreLogic® is focused on your success and has launched new services to help maximize your success.

The Center for REALTOR® Development, a division of the National Association of REALTORS®, states that professional photography and videography are the most useful features for the successful marketing of a property. According to their research, 82% of homebuyers found virtual tours to be very or somewhat useful when looking for a home. Additionally, 51% of buyers found the home they purchased on the internet.

corelogic homevisit curb appeal 2CoreLogic is developing cutting edge solutions accessible through your multiple listing organization. HomeVisit™ by CoreLogic delivers integrated professional photography and property marketing solutions to maximize your performance in marketing new or existing listings. Now, more conveniently than ever, you will be able to quickly add the property address and order your property marketing with just a few clicks. Leveraging these tools streamlines the workflow for agents and brokers—freeing up time to generate more leads and win more listings.

According to Kevin Greene, Leader of Property Marketing Solutions, at CoreLogic, "One of the challenges listing agents face when they get a new listing is scheduling and coordinating multiple services like photography, drone or floorplans. Moreover, agents and brokers should follow the NAR best practices to ensure that adequate rights from the photographer are in place before the images are submitted to the multiple listing organization. HomeVisit streamlines this process for you."

With HomeVisit, ordering professional photography that follows NAR best practices is arranged for you. Moreover, CoreLogic makes sure your listing gets the unparalleled quality it deserves. Every photoshoot is done with our proprietary, multi-exposure method of shooting, and photo editing is included—meaning every photo receives color correction, clear-view window treatment and more, ensuring your listing looks its best!

corelogic homevisit curb appeal 1Once the photos are taken, HomeVisit will take care of uploading them to your listing in the Listing Management Platform with the touch of a button, as each property you order services for has its own media library. Any additional marketing you choose like postcards, single listing websites, 3D Matterport® tours and videos or drones will be delivered directly to you. HomeVisit provides all of these world class marketing tools in a one-stop-shop, allowing you to match the perfect marketing plan to your next listing.

Once your professionally prepared HomeVisit marketing materials are loaded into the Listing Management Platform, it will trigger listing alerts from the OneHome™ client portal to every buyer who has a saved search that matches your listing. Nationwide, CoreLogic sends out around 100 million of these email alerts every month! Additionally, these images are available on all agent and broker IDX sites and the dozens of other marketing applications used by agents to inform homebuyers of property for sale.

At CoreLogic, data is our business and data quality is our north star. CoreLogic's suite of marketing services, coupled with the many other tools we deliver, will have a key impact on the quality of the experience that is delivered to the potential homebuyer for your listing. This translates to improving your brand, contributes to higher sales price, and delivers fewer days on market.