January 26 2023
RE/MAX has begun offering the RE/MAX-branded platform – MAX/Tech powered by kvCORE – to affiliates across the U.S. Following a successful launch of the tech ecosystem in Canada in late 2022, RE/MAX accelerated its phased U.S. rollout, which will provide access to RE/MAX Broker/Owners, agents and teams as a benefit of affiliation – at no additional cost.
Offering award-winning agent/team/office websites, lead management, a smart CRM, effortless marketing, transactions integration, business intelligence and more, the platform empowers affiliates to automate virtually every aspect of their business. Features of the tools and platform include:
"With more brokers, agents and teams gaining access to MAX/Tech powered by kvCORE every day, we're starting to see what happens when premier technology meets the most productive global network and the backing of a top brand," said Grady Ligon, RE/MAX Holdings, Inc. Chief Information Officer. "This platform can help affiliates do everything they need to grow their business. From maximizing their sphere, generating leads, automating their systems, marketing their services, and driving their overall growth. It gives them the technology edge they need to build their business and take it to a higher level."
In addition to the robust kvCORE package, affiliates will also have access to:
Some existing RE/MAX technology tools like RE/MAX Hustle will be fully integrated, completing the branded tech experience.
"As RE/MAX takes the next step in the evolution of the RE/MAX technology strategy, offering tools specific to managing and building successful teams is a home run," said Nick Bailey, President and CEO. "We know RE/MAX teams lead in productivity and can thrive at RE/MAX, and these tech offerings only give them more opportunities and resources to up their game. We're especially proud to provide CORE Team Add-On as part of our package, a unique offering RE/MAX includes."
"[I] love all the resources; everything is accessible. The support team is quick to respond. It feels like I have the keys to a Ferrari," added RE/MAX Key Broker/Owner, Carey Rose, who is based in Alberta, Canada, and began onboarding to MAX/Tech powered by kvCORE late last year.
Product rollout will continue throughout the remainder of the year. Initial rollout of the platform is for U.S. company-owned regions, followed by participating independent regions.