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Sign into your accountDisplaying Great Photographs
January 21 2013
This is the second part of "Photography: The Most Visible Reflection of Your Company’s Brand." This whitepaper by Brian Balduf, founder of VHT, Inc., explains to brokers why, in the age of iPads and Pinterest, they are missing the boat if they are using MLS photos on their websites, instead of original, high-quality photography. Read Part One here.
This is where most companies fail completely. Even if an agent gets or takes great photographs, if they aren't displayed properly it defeats the purpose and makes it hard to enforce standards. Why buy a Picasso and then not put it in a place of prominence?
Size
Nothing is worse than small photographs. Most MLSs shrink photos to almost unviewable sizes to save on file space – relatively low-resolution 320x240 photographs scream, "Our company is stuck in the 90s." The storage wars ended years ago. Storage and bandwidth are cheap. Photos come out of today's cameras at huge sizes, so go big or go home.
