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Sign into your accountE-Mail and the Importance of the Follow-Up
February 19 2013
Guest contributor ShowMojo says:
Woody Allen once said, "80 percent of success is showing up."
In today's world that quote could be split up to say, "40 percent of success is showing up, and 40 percent is following up."
Far too many leasing agents think of the showing as the be-all-end-all of the leasing process. It isn't.
After working to make an appealing listing and arranging for and then giving a showing, your work is not over. The follow up is sometimes the most important part of the real estate business.
Why?
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Your potential renter is likely looking at many locations with different agents. A follow up is your way of standing out, of keeping you and your showing in the prospect's mind.
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If the prospective renter has any questions about the property, you want to be ready to answer those questions. If you haven't established a post-showing channel of communication BEFORE the prospect even thinks to ask, he may just move on to another property and agent who feels more accessible.