July 23 2013
brokerWOLF is a double-entry bookkeeping and back office management solution for brokerages. It enables brokers to manage listing inventory, transactions, commissions, agent billing, accounts payable and receivable, and more.
That's the short story.
In truth, brokerWOLF is a far more robust program than a simple list of features and available reports can articulate. While it can help balance your general ledger, its real power is in how it enables brokers to leverage data to reveal everything from uncovered expenses to which agents provide the most value to their firm.
When it comes to data, of course, more is better. The more data a broker has access to, the greater their opportunity to hone in on ways to improve profitability and streamline business. brokerWOLF allows brokers to input data on nearly every aspect of their firm's operation. The catch, however, is that users only get as much as they put in to the program. The more they leverage brokerWOLF's multitude of features, the clearer the picture of their brokerage's health will become.
So what does brokerWOLF have to offer? While it's far too dense a program to go over every detail, today we'll provide an overview of major highlights, as well as an evaluation of end-user concerns like usability and support. Here's a quick peek at major features:
As an example of the detailed data that users can input into brokerWOLF, we'll begin our review with a quick look at agent profiles.
Agent profiles aim to provide brokers with a complete professional portrait of every agent in their firm, from license and payroll information to personal details like spouse name and franchise anniversary. Brokers can easily generate reports like birthday or employee phone lists from this profile data. Agent documentation such as on-boarding forms like brokerage and franchise contract agreements and license certification can be stored right inside the agent profile for easy future access.
From within the agent profile, administrators can set up direct deposit, edit recurring expenses, and more. Brokers can also include mentor information for new agents. This ensures that checks are automatically cut to mentors when commission checks are cut to the agent.
One impressive feature of the agent profile is how it allows brokers to set up a complex fee structure. The office creates a basic template for fees and can override that template when individual circumstances warrant it.
While an exhaustive overview of brokerWOLF's many features would require far more space than we have here, here's a brief overview of what the program offers.
brokerWOLF offers a multitude of reports brokers can use to monitor the health of their business. These include standard financial reports, like an Annual Income Statement, as well as Accounts Payable reports and Agent Expense statements.
Brokers may be most interested, however, in the reports that let them calculate the worth that individual agents bring to their firm. brokerWOLF offers reports that let managers see a list of agents ranked by commission, see which agents are cutting their commissions, and more. The program even offers a report that lets brokers see how much business their firm is doing with outside agents. This is a great tool for recruiting, as it provides the broker with hard numbers with which to evaluate performance.
A complete list of reports would be far too long, but you can view a package of sample reports here.
Usability is a major concern with a program as feature dense as brokerWOLF. Fortunately, Lone Wolf has proactively addressed this issue and prevented it from becoming a challenge. Here are a few of the usability features they've integrated into brokerWOLF:
In addition, brokerWOLF also offers a granular user permission system. Brokers can assign users to groups to ensure that administrators don't have access to the sensitive data that executive level users do.
brokerWOLF's support options aim to be as user-friendly as possible, too. The program's Help Menu, for example, follows the same path as the main menu on the left side of the screen. This makes it more intuitive for users to find the assistance they need.
Support for brokerWOLF goes well beyond their Help Menu. The program also comes with a library of tip sheets that act as a reference for accounting and other issues--e.g., FAQs for Tax Slip Preparation and Cash Accounting Methods.
We were most impressed, however, with brokerWOLF's in-program Support Request Form. With it, users can describe the problem they're experiencing and actually attach the transaction/listing/vendor data related to the challenge so that Lone Wolf can better provide assistance. From there, Lone Wolf will send back screenshots so that users can better understand the solution to their problem.
For those looking to improve their understanding of brokerWOLF, Lone Wolf offers live training sessions, recorded videos, and webinars. The program also offers a "Training Mode" that allows users to practice using brokerWOLF's features without affecting existing data.
While feature-rich, brokerWOLF is a program that is never intimidating or unusable. Lone Wolf has done a great job of making it easy to move around the program. More importantly, the company has empowered brokers to keep a finger on the pulse of their business at all times. For a more in-depth overview of brokerWOLF, contact Lone Wolf or view an online demonstration.