4 Tips for Marketing to Clients by Personality: Part 2 - Owls

The BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads, and negotiating terms based on an individual's specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have.

In case you missed the first edition of this four part series, we discussed the best ways to manage your relationship and tailor your marketing strategy for straightforward and control seeking "bull" clients. This time around, you'll be gaining insight into the minds of clients with the "owl" personality.

Unlike bulls, who are quick to jump into a purchase decision, owls are more methodical in their approach and always strive for perfection. These types of individuals generally hold detail-oriented occupations like an accountant or engineer. An owl hates making mistakes, so you can expect to receive a lot of phone calls and even more questions when it comes time to make a decision.

Here are four tips that will help you put these types of clients' minds at ease during the home buying process while also making it as painless as possible for you!

1. Always Be Patient

If you think that a property tour or phone conversation will be quick when dealing with a client who has an owl personality, think again. They're going to make a decision, reconsider, and make the same decision again, but don't let it get to you. Instead, make them feel comfortable by slowing down and moving at their pace. In other words, don't get pushy or overly excited about a particular listing because it will leave them overwhelmed. You may also want to set aside a little extra time for whenever you have a meeting with them, just to be safe!