[Podcast] Fair Housing and Impactful Change with Leah Rothstein and Richard Rothstein
April is Fair Housing Month, and this podcast touches on just that. This episode of The National Housing Conference's Beyond Four Walls podcast welcomes Richard Rothstein and Leah Rothstein, authors of Just Action: How to Challenge Segregation Enacted Under the Color of Law. They discuss their new book, which provides a roadmap for both concerned citizens and community leaders aiming to address segregation and enact tangible and impactful changes in their communities. Beyond Four Walls: Conversations on Affordable Housing goes beyond the rhetoric and engages with key figures in the housing and finance sectors to discuss tangible, impactful, and achievable solutions to the affordable housing crisis. The podcast also focuses on the personal stories of these housing leaders and policymakers and the journeys that have shaped them into the accomplished leaders they are today. The conversations promise to be insightful, challenge conventional wisdom, and shed light on innovative approaches that can make a real difference. Listen on: Spotify Amazon Apple Podcasts YouTube Visit the episode homepage for show notes and more detail.

[Podcast] Being your Natural Self as a Realtor with Barry Karch
Barry Karch is the Broker-Owner of The Real Estate Power Houses. He's been a Realtor for 38 years — after never planning to be one. In this episode of Real Talk with Realtors, hear how to embrace being an introvert in real estate, not be pushy, be analytical and prepared, partner with family for your real estate business, and build your sphere of influence. This episode covers everything from the DISC test to door-knocking. Here's a small sample of what you will hear in this episode: How did Barry get into real estate? Did he start out as a salesperson? How did the anti-stigma work for him? Are people attracted to a husband-wife team? How do you succeed in real estate as an introvert? Why does Barry encourage those who have doubts about their real estate career? How did his wife start working with him? Real talk...not Real talk: Farming Connect with Barry at HomesForSaleInElPasoTexas.com. Listen on: Spotify Apple Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] How Property Energy Audits Can Sway Your Clients' Decisions
Many of your clients want to upgrade their home or commercial space to be more energy efficient. But the question is: What do they need to invest in to achieve that goal? Should they replace all their windows? Purchase all-new Energy Star appliances? Install a new HVAC system? Location is a determining factor when deciding which green upgrades will earn the greatest return on investment. But there isn't universal agreement. For example, while 36% of REALTORS® say solar panels increase the perceived value of a property, 30% say they have no effect, according to NAR's 2023 REALTORS® and Sustainability Report. So, how should you advise clients who are considering energy efficient property updates? Two REALTORS® who work in the sustainability space in their markets share insights into how they help clients with their energy goals. Listen on: Apple Podcasts Spotify Libsyn Visit the episode homepage for show notes and more detail.

Google Podcasts to Shut Down: How to Transfer Your Favorite Shows
Another day, another killed Google project. On April 2, Google is discontinuing its beloved podcast app, Google Podcasts, and sending it off to the great Google Graveyard. By shutting down the app, Google hopes to make its YouTube Music app the new destination for podcasts. By turning YouTube Music into its default podcast app, Google aims to make it easier for users to switch between video and audio podcast formats. While the hubbub across the web so far seems to be a hearty "meh" to this decision, Google Podcasts fans face just over a month to move their favorite shows to a new app. Google aims to make the transition as easy as possible for users — especially for those willing to migrate to YouTube Music. Here's a quick look at how to move your favorite podcasts out of Google Podcasts and into a new app: Migrating Your Favorite Podcasts Google offers easy, step-by-step directions for exporting your favorite shows — three different sets of directions, actually. Users can choose to transfer their shows to YouTube Music, export their subscriptions via Google Takeout or by downloading their podcast data via an OPML file. You can view instructions for each of these methods here. Alternative Podcast Apps If YouTube Music doesn't suit your podcast needs, there are plenty of other apps that will do the trick. Speaking of new apps, which podcast apps are available for agents to switch to? We're happy to report that there are a wealth of options. Here are a few of the top ones: Apple Podcasts Spotify Podbean Castbox Pocket Casts Overcast Player FM Podurama Podcast Guru AntennaPod Podcast Addict Real Estate Podcast Inspiration Need some more podcasts to listen to? We regularly highlight excellent real estate podcast episodes here at RE Technology. See the full list here. Interested in starting your own real estate podcast? See Want to Start a Podcast? 4 Things Every Agent Should Know.

[Podcast] Insider Tips for Agents, Buyers, and Sellers with Melissa Herdman
Ever had a buyer quit their job on closing day? Realtor Melissa Herdman has, and she shares her story in Leigh Brown's aptly named podcast, Crazy Sh*t in Real Estate. But that's not all that Melissa and Leigh discuss. Tune in to hear Melissa's wise advice for both agents and clients trying to weather this crazy market, as well as: Reasons to get into real estate Keeping agents happy and building a great brokerage culture What buyers should keep in mind during closing Why there's truth in that old saying, "Everything happens for a reason" About Melissa Herdman Melissa Herdman is a full-time REALTOR® and a lifetime resident of Osage County. She is currently the supervising branch broker of Kirk and Cobb REALTORS® and is a Certified Residential Specialist. She graduated with a degree in Bachelor of Science in Nursing at Washburn University of Topeka. She proceeded to have her Master of Science in Nursing at the University of Kansas Medical Center. She is a member of the National Association of REALTORS®, among several other organizations. Listen on: Apple Podcasts Google Podcasts YouTube View the episode homepage for show notes and more details.

[Podcast] How to Stay Accountable When You Miss Your Target Goal
Real estate professionals consider their business plan their Bible, especially at the start of a new year. But chances are good that potential curveballs in the housing market may throw you off your goals as the year progresses. What's important is how you respond and adjust your plan of action in these challenging moments. Host Marki Lemons Ryhal speaks with two practitioners — Lynn Madison and Moses Seuram — who have advice for what to do when you realize you need to make changes to your business plan in order to stay on track. Listen on: Apple Podcasts Spotify Libsyn Visit the episode homepage for show notes and more detail.

[Podcast] Strategies for Successful Business Planning in the New Year with Matthew Rathbun (Part 1)
On this episode of NAR's Center for REALTOR® Development podcast, guest Matthew Rathbun discusses business suggestions, strategies, and ideas to help you make your plans for success in 2024. This is part one of this series on Business Planning with Matthew. Matthew is the EVP of a Coldwell Banker company in the D.C.-Maryland-Virginia area, as well as the president-elect for the Real Estate Business Institute and is actively involved in providing education to agents. In this episode: Industry challenges for 2024 REALTORS® as knowledge workers in real estate The importance of setting precise goals Adapting to inevitable industry changes Educational recommendations, including books, tools and other resources Business strategies to try this year Using consumer persona for focused business And more! Listen to part two here! Visit the episode homepage for show notes and more detail.

[Podcast] How Agents Can Leverage AI Tools, with Jeff Lobb
This month's episode of Decoding Real Estate is centered on a hot topic: Generative AI for real estate. Reggie and Genie from RPR® (Realtors Property Resource®) welcome special guest Jeff Lobb, founder and CEO of SparkTank media and Coach 52. Jeff brings over 26 years of real estate experience to the table, where he specializes in mobile tech branding, social media, video content creation and digital marketing. And for this conversation, he brings deep insight as a specialist who is experienced at marrying technology with real estate. Jeff and the DRE crew discuss generative AI ChatGPT tools and the impact they're having on agents as individuals and the industry as a whole. Jeff explains that many of the tools being introduced, especially the Market Trends ScriptWriter from RPR, are so easy to use and have so many benefits, that not using them is a real missed opportunity. On the flip side, the group also talks about the concerns of relying on too much AI and how to avoid these pitfalls. Hit "Play" and hear how AI (and RPR) are making it easier for REALTORS® to market themselves and navigate a tricky market. Don't miss this month's Decoding Real Estate with guest Jeff Lobb! Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: SparkTank Media Coach 52 Realtors Property Resource RPR Market Trends ScriptWriter Listen on: Apple Podcasts Google Podcasts Spotify To view the original article, visit the RPR blog.   Thank you to RPR for sponsoring this article on RE Technology!

The Power of Real Estate Podcasting: Building Your Voice in the Industry
Hey there, real estate aficionados! Ready to take your expertise to the next level and dominate the industry? Well, we've got just the trick up our sleeves — real estate podcasting! Grab your mics and let's dive into the wonderful world of podcasting, where your voice becomes your biggest asset. Why Podcasting? Imagine yourself in traffic or out for a run and wishing you could be doing something useful and learning something new. Guess what, though? Your prospective customers share this sentiment! Real estate agents can connect with their audience in a convenient and interesting way through podcasts. Podcasting can open doors you never knew existed, whether you're an experienced agent or a fresh-faced rookie! Finding Your Voice Now, before you begin to picture yourself as the upcoming podcasting sensation, keep in mind that finding your voice is essential. Your podcast should showcase your style, knowledge, and enthusiasm for real estate. Talk honestly, share your experiences, and use humor to make it enjoyable. When you're genuine, your listeners will trust you, and that trust will eventually translate into more leads and conversions. Connecting with Your Audience The ability of podcasting to forge a close connection with your audience is one of its magical qualities. Real estate agents also sell aspirations and dreams in addition to actual properties. Share motivational client success stories, offer insightful market analysis, and deal with common issues. Engaging with your listeners fosters loyalty and converts them into brand ambassadors who recommend your podcast to their friends and family and, eventually, your products. Guests Galore You can work together with other real estate professionals by podcasting. Guests for your show should include mortgage brokers, interior designers, and home stagers. Cross-promotion broadens your network while also giving your content more variety. Additionally, guests bring their listeners with them, which exposes your podcast to a larger audience. Getting Techy Tech newbies need not worry! Access to podcasts is better than ever. A good microphone, a computer, and podcast hosting services are all you need. The process is made simple by platforms and editing tools like Audacity, GarageBand, and Anchor. Don't be intimidated by the technical side because what matters most is your voice! Are There Opportunities for Real Estate Agents? Of course! Beyond building your voice in the industry, podcasting offers a treasure trove of opportunities for real estate agents. Let's explore some of them: Lead Generation - Potential customers may be drawn to your podcast. You establish yourself as a market authority by consistently offering insightful content. When they are prepared to buy or sell their properties, listeners who trust your advice are more likely to get in touch with you. Niche Dominance - Does your real estate business specialize in luxury properties, commercial spaces, or first-time homebuyers? Use your podcast to showcase your expertise in your chosen niche. This focused approach will attract like-minded clients who are seeking specialized services. Networking and Partnerships - Other business professionals will come to you naturally as you establish a strong podcast presence. Create deep connections with them so you can form profitable alliances. Collaborations can broaden your reach even more by co-hosting events or exchanging referrals. Brand Awareness - Podcasting gives your brand a voice, allowing you to create a memorable and recognizable identity. By promoting your podcast across various platforms, you elevate your visibility and gain recognition among potential clients and industry peers. Monetization - While the main goal of podcasting is to add value for your listeners, it can also generate income. You can look into sponsorships, advertising, or even premium content options once your podcast has a sizable audience. To conclude, real estate podcasting is a powerhouse tool that can propel your career to new heights. With a sprinkle of personality, a dash of expertise, and a touch of tech know-how, you can create a captivating podcast that draws in a loyal audience. As you share your knowledge and passion, you'll build your voice in the industry, paving the way for success. So, gear up, fellow agents, and let your voice reverberate through the airwaves of the real estate world. Embrace the magic of podcasting, and watch your business bloom like never before! Happy podcasting! To view the original article, visit the Transactly blog.

[Podcast] How RPR is Helping Realtors Navigate a Challenging Market, with Reggie Nicolay
There's a twist to this month's Decoding Real Estate as the show welcomes host-turned-guest Reggie Nicolay! As the VP of Marketing and Social Media at RPR® (Realtors Property Resource®), Reggie is a real estate tech and marketing thought leader. And the only thing he knows better than that, is RPR itself! He's also married to a very successful full-time agent, which gives him a special POV on real estate pain points and challenges. And he has first-hand knowledge on how the latest and greatest RPR data-centric tools on local market trends can help ease and solve them. Host Genie Willett taps into Reg's years of experience and RPR mastery to discuss and highlight RPR's very busy 2023, including: the "Master the Market" eBook series, Shareable Market Trends, the Shareable Market Trends ScriptWriter, free Canva templates, the RPR app and more. Tune in to get the scoop on how RPR is helping REALTORS® navigate their way through this tough market. Don't miss this month's Decoding Real Estate with guest Reggie Nicolay! Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: Realtors Property Resource RPR's "Master the Market" eBook series RPR Shareable Market Trends RPR Shareable Market Trends ScripterWriter tool RPR Canva templates Download the RPR Mobile™ app RPR Blog Listen on: Apple Podcasts Google Podcasts Spotify To view the original article, visit the RPR blog. Thank you to RPR for sponsoring this article on RE Technology!

[Podcast] Leveraging ChatGPT for Content Creation with Katie Lance
Thank you to RPR for sponsoring this article on RE Technology: In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over 20 years, and has focused the last 10 years on social media's role in real estate success. She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top notch real estate content. Katie's blog features all sorts of ChatGPT tips, from creating listing descriptions, newsletter topics and how to prompt the bots for an overall content creation plan. Katie brings her experience and expertise to add her two cents about RPR's latest feature, the Market Trends ScriptWriter. This AI-powered tool, integrated into the RPR Residential Market Trends section of their website, takes local housing market stats and metrics for a specific area, and lets REALTORS® hit the "Create Script" button to create scripts, marketing copy and social media posts. It also explains the market terms, their definitions and their correlations to one another. This isn't just words strung together; it's a clear, factual breakdown and clarification of housing market data that agents can easily share with their clients! Reggie, Genie and Katie provide plenty of great questions and answers in this AI Generative text-focused episode. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: KatieLance.com/ChatGPT KatieLance.com Realtors Property Resource RPR Market Trends ScriptWriter Listen on: Apple Podcasts Google Podcasts Spotify To view the original article, visit the RPR blog.

[Podcast] How to Scale Your Real Estate Business with Robert Biehn
Robert Biehn is a team leader at The Karbon Club. He started a brokerage after moving to Nashville and has built it to 30 agents with 1,100 homes sold this year. In this episode of Real Talk with Realtors, hear how to grow your real estate business, start a team, motivate your team, nail the dynamic between partners and the parent brand, and create effective systems and processes. This episode covers everything from building your team to learning how to grow. Here's a small sample of what you will hear in this episode: How many states and countries does Robert operate in? What systems and processes help? How do you maintain that culture across all agents? Are any of the staff not Realtors? What does Robert's day-to-day look like? How do you unite your team around the vision? What's a recent problem Robert set up a process to solve? Real talk...not Real talk: door knocking Connect with Robert at RobertBiehn.com. Check out the episode and show notes for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] Selling Short-term Rentals with Stephanie Heiser
Stephanie Heiser is the president of the Heiser Home Team. She used to be a teacher and vice principal and has completed over 100 transactions in her first two years as a Realtor. Hear the benefits of short-term rentals, how to maintain great customer service, set yourself apart, the difference with rental properties, and how to be specific with your offering. This episode covers everything from rentals to Joshua Tree. Here's a small sample of what you will hear in this episode: How did Stephanie get into real estate? What are the perks of short-term rentals? How is the demand for short-term rentals? What's in your scope as a short-term rental Realtor? Does Stephanie ever help with the decorations? What are the benefits of living in Joshua Tree? Why did Stephanie move to Sequoia? How does Airbnb work in Joshua Tree? Connect with Stephanie at StephHeiser.com and Instagram @StephHeiserDoesRealEstate. Check out the episode and show notes for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] The Role of Your Financial Services Partner with Danny Horanyi
Danny Horanyi is the co-creator of NEO Home Loans and Chief Strategy Officer of Celebrity Home Loans. He's bringing the spirit of friendship and care to the mortgage industry. Hear the role of the loan officer in relation to a realtor, how to be a real estate entrepreneur, make sure your clients have all the information to make a clear decision, find the right financial services partner, and find your purpose in the real estate industry. Here's a small sample of what you will hear in this episode: Why does Danny still originate? How do you find the right financial services partner? What is the role of the loan officer in relation to a Realtor? How has the scope of a mortgage company changed? Should the Realtor create the scope and journey? How do you leverage debt? What is your purpose as a loan officer? How much household income should be delegated to the mortgage? Connect with Danny on LinkedIn and NEOHomeLoans.com. Check out the episode and show notes for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] Farming as a Realtor with Christine Regan
Christine Regan is a Realtor for Keller Williams. She's a former hairstylist and makeup artist for music videos and commercials and is in the top 10% in an office of over 350 agents. In this episode of Real Talk with Realtors, learn how to farm as a Realtor, work effectively with your business partner, make yourself visible, create trust through direct mail, and whether to renovate as a homeowner. This episode covers everything from marketing to innovation in the real estate industry. Here's a small sample of what you will hear in this episode: Is it intimidating to make your first real estate transaction? What systems have worked for Christine? Why don't homeowners interview many Realtors? How do you pick a real estate farm? What percent of Christine's business is in her farm? How do Christine and Meghan work effectively together? When should you look for a real estate partner? Real talk...not Real talk: Farming Connect with Christine at MeghanAndChristine.com. Check out the episode and show notes for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] Social Media Marketing for Realtors with Madison Gorgone
Madison Gorgone is a Realtor and RE/MAX top producer. She got her license after starting out as an admin at RE/MAX and seeing a gap in the market when it comes to social media marketing. Hear how to use social media marketing to drive your real estate business, grow your following and influence on social media, get sales and referrals, what to post and hashtag, and other types of advertising to consider. This episode covers everything from closing your first deals as a new Realtor to how to approach TikTok. Here's a small sample of what you will hear in this episode: How many real estate agents survive the first few years? What's an example of an educational piece of content Madison posted? How do you grow your following on social media? What's more important: Instagram Stories or Instagram posts? Has an opportunity slid into Madison's DMs and turned into business? How much of her business comes from social media referrals? What kind of volunteering is she doing? Real talk...not Real talk: LinkedIn as a marketing platform Connect with Madison on Instagram at @MadisonGorgone and on Facebook, YouTube, and TikTok. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] How to Hire Your First Team Member with Amit Singh
Amit Singh is a Senior Mortgage Advisor and Team Leader with The Insight Team of NEO Home Loans. He's been in the industry for approximately eight years and is consistently in the top 1% of originators nationwide. Hear how to build your real estate or loan officer team, hire the right people, deliver excellent customer service, diligently manage your calendar, and what the market looks like for buyers and sellers today. This episode covers everything from hiring tips to how Amit and Dalip are related. Here's a small sample of what you will hear in this episode: Does Amit consider himself an entrepreneur? Are all loan officers business development experts? How do you balance between servicing and sales? How does Amit stay focused on his priorities? How do you know you need to expand your production team? What happens after the home sells? Does it make sense to buy a primary residence the first time? Real Talk...Not Real Talk: Home Prices today Connect with Amit at CallAmit.com and MeetWithAmit.com. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] Build Confidence, Captivate Viewers and Convert Them into Leads with Chelsea Peitz
In this episode of Decoding Real Estate, we welcome real estate's go-to guide for social media marketing, Chelsea Peitz. As a consultant and coach, Chelsea specializes in camera-first branding and social media strategies. She frequently speaks to real estate agents, teams and companies on topics ranging from disruptive innovation, social media trends and video-friendly platforms such Facebook, Instagram and Snapchat. Join hosts Reggie Nicolay and Genie Willett as they chat with Chelsea about her unique journey from REALTOR® to social media maven, combining her background in clinical psychology and passion for neuroscience to create a powerful marketing approach. You'll hear all about Chelsea's "Three Cs" strategy for creating videos that connect: Confidence, Conversions, and Captivate. These "Cs" focus on building camera confidence, creating content that leads to conversions and captivating new audiences. Get tips on how to boost your on-camera presence by practicing regularly, embracing authenticity and finding joy in connecting with others online. After listening, you'll boost your camera confidence with the one-to-one video technique, which involves sending personalized video messages to potential clients. You'll also understand how direct messaging can benefit your social media algorithms and create an omnipresent feeling without constant content creation. Don't miss this episode of Decoding Real Estate with guest Chelsea Peitz! Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: Chelsea Peitz.com The Chelsea Pietz Podcast Realtors Property Resource Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.

[Podcast] Using Attraction Marketing with Jess Lenouvel
Jess Lenouvel is a business and marketing real estate coach and founder of The Listings Lab. She's been a real estate agent for over 13 years and has personally built a multiple seven-figure business that sold over $300 million of property in under five years. In this episode of Real Talk, with Realtors, hear Jess share how attraction marketing can help your real estate business, the nine-point psychology journey from stranger to client, how to avoid over-systematizing your marketing too early, the most underutilized social media platform for Realtors, and how to switch from selling real estate to coaching. This episode covers everything from efficient systems to TikTok for Realtors. Here's a small sample of what you will hear in this episode: How did Jess switch from real estate selling to real estate coaching? What is attraction marketing? How does it become a listing conversation? What is nine-point psychology? How would you advise someone in their first year as a Realtor? When should you start using paid ads? How should you use hashtags on Instagram? Is Instagram becoming like Facebook? Connect with Jess on Instagram at @JessLenouvel and her book More Money, Less Hustle on Amazon. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] Finding the Right Brokerage for You, with Brittany Walter
Brittany Walter has been a real estate agent for the past 10 years at the esteemed Keller Williams Los Feliz. She won the 2020 Diamond Award for her accomplishments and has served on the Agent Leadership Council. In this episode of "Real Talk, with Realtors," hear how to find the right brokerage for you and your career, educate and train your team, give back to good causes, go the extra mile for sellers and buyers, and the epiphany that got Brittany into real estate. This episode covers everything from company culture to incentives for buying. Here's a small sample of what you will hear in this episode: Where did Brittany's epiphany come from? How did Brittany decide to work at Keller Williams Los Feliz? What should you think and ask about when considering brokerages? Any plans for her own broker license? How important is it to be involved in the office? How achievable is the top 20% for someone in their first year? How did Brittany start partnering with Revive? Real talk...not Real talk: Trying to buy a home today Connect with Brittany on social media at @BrittanySellsLA. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] Creating Video Content as a Realtor with Peter Flores
Peter Flores is a Realtor at Compass who has over two decades of real estate, business, commercial, and corporate banking experience. His passion is helping people find their dream home and make the process as easy and stress-free as possible. Hear how to create video content as a Realtor, get over video hurdles, grow your following, what equipment to get, and how to use your video content as a lead generation tool. This episode covers everything from creating videos to finding a business coach. Here's a small sample of what you will hear in this episode: When did Peter become a Realtor? What does he attribute his success so far to? How frequently should you post videos? What do you do if you don't have many followers? How do you grow your following? Why should you upgrade your equipment? Do you need a CRM? How many DMs did Peter get during this interview? Connect with Peter on Instagram @iAmPeterFlores and TikTok @RealPeterFlores. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] Real Talk, with Realtors: House Hacking, with Marcus Norman
Marcus Norman is a serial entrepreneur, Navy veteran, and the founder and CEO of Mark's Real Estate Holding Company. He has several businesses he operates and invests in. In this episode of Real Talk, with Realtors, hear what house hacking is, how to expand to multiple properties, become a stronger investor, invest in REITs (Real Estate Investment Trusts), and how real estate agents can benefit from house hacking. This episode covers everything from house hacking to modern investing. Here's a small sample of what you will hear in this episode: How did Marcus get into house hacking? Is Dalip house hacking? Were there any conflicts among the house guests? Where does Marcus go for crowdfunding? What are the risks with real estate investing? How do you acquire your first house hacking property? What was Marcus's evolution with house hacking? How do you profit with house hacking? Connect with Marcus at the GentleMan Style Podcast and on social media. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] Decoding Real Estate: Deliver Clarity to Clients Amongst Shifting Market Concerns
What's everyone in real estate talking about these days? The shifting market and how it will affect inventory, sales and consumer confidence. This month's Decoding Real Estate is talking about it too, but we've got a much more positive spin than the doom and gloom media narrative. That's because RPR (Realtors Property Resource®) has recently introduced new charts and graphs that can help REALTORS® deliver local market stats to their clients and prospects. Hyperlocal data can ease fears and cut through the confusion. And there's no better expert on the subject than DRE's own host, Reggie Nicolay. Listen in as Genie Willett asks Reggie to explain what the new housing Market Trends charts and graphs contain, including definitions of the type of market areas are in, months supply of inventory, days on market, median prices, and much more. Reggie also offers up a slew of tips on how agents can use, share and promote these crucial stats, and he lists a handful of other impactful ways agents can promote their business (using free RPR tools and data!). Plus, a sneak preview of RPR's next big product release. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow Click here for a complete transcript of the episode. And be sure to check out these helpful and relevant links: RPR Unveils New Charts and Graphs in its Neighborhood Pages Shifting Real Estate Market: How to Create a Video That Clears up Confusion Free Templates to Help you Create Social Media Market Updates Printable guide: How's the Market? How to Build Your Neighborhood Database from Scratch Realtors Property Resource® Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.

[Podcast] Lead Gen and Leveraging Data with Ed Carey of Audience Town
In this episode of It's Closing Time, RentSpree CEO Michael Lucarelli sits down with Ed Carey, Founder and CEO of Audience Town, a digital advertising platform designed for real estate. In addition to talking about Audience Town's advertising products, they also dive into how lead-gen technology shifted during the pandemic and how real estate agents should be leveraging data.  

[Podcast] Growing Your with Technology with Matthew Kuchar
In this episode of It's Closing Time, Matthew Kuchar of Showami sits down with RentSpree CEO Michael Lucarelli to discuss technology tools for real estate agents and how agents can extend their professional network with PropTech tools. Showami is a service that connects licensed real estate agents with other licensed real estate agents to assist with buyer showings. Learn more about Showami at www.showami.com.  

[Podcast] iBuyers and 'Zillow-geddon' with Kala Laos of Zoodealio
In this episode of It's Closing Time, Kala Laos sits down with RentSpree CEO Michael Lucarelli to discuss the future of iBuying within real estate, as well as her real estate software company Zoodealio. Michael and Kala discuss "Zillow-geddon" and how real estate agents should view iBuying companies. Kala also discusses how her company, Zoodealio, is designed to empower agents within the iBuyer market and provides her top tips for effective lead generation.

[Podcast] Decoding Real Estate: Improving Dollar-Producing Productivity Without Stressing Out with Terri Murphy
"Available day or night," "Multi-tasking" and "Call me during dinner" are shock collar terms that sound like they belong to hard working real estate agents. However, they're actually impossible to achieve and do way more harm than good. Communication specialist Terri Murphy discusses the importance of self care and how to properly balance work and life in our latest episode. Terri also explains the importance of setting goals, setting boundaries, how to stay focused, and why delegating smaller tasks can make you a more dollar productive agent at the end of the day. There's also tips on how to say "no," decreasing the stress in your life and how to stop procrastinating. Tune in today to learn some systems and methodologies that will keep you on track and in sync. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: TerriMurphy.com Realtors Property Resource Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.

6 Tips for Starting Your Real Estate Podcast
Podcasts have been around for quite a while. They are a fantastic tool when it comes to generating real estate leads, especially if you are able to capture those prospects in the research phase of their buying process. Here are six tips for starting your own real estate podcast: 1. Have a "Gimmick" Just like you should have a unique identifying reason why prospects should use you and not another real estate agent, you should have a reason that people should listen to your real estate podcast. This can be content unique to your area, your personality, a weekly giveaway, etc. Don't just sit there and talk, but have a plan. 2. Start It NOW Don't take too long planning—the only way you will gain any traction is by starting your podcast TODAY. Your first few episodes may be embarassing a year from now, but it's important that you just "do it." Just like waiting months to perfect a website before a launching it is a mistake, not having that online presence will cost you missed opportunities. As time goes on, your podcasts will improve and you will have better workflows to efficiently record new episodes. 3. Have Fun with It Don't worry about copying what has been done before. What works for other real estate agents might not work for you. Don't be afraid try experimenting with concepts you think would work. If they don't work, simply don't use them again in future podcast episodes. It's important that podcasting is fun for you, otherwise it won't be fun for others to listen to. 4. Be Consistent To create a real estate podcast that will generate perpetual residual leads is to have regular weekly episodes. This will train your audience to look forward to your next episode—or have them download all of your archived episodes to listen on their morning commute. 5. Invest in Good Sound Quality Just like purchasing a good quality camera for YouTube videos, the same goes for making an intelligent purchase towards your audio quality. You can certainly record your podcast on your phone, but listeners can tell the difference. This also goes for recording in a properly soundproofed room versus an open room that emphasizes the echoes of your voice. 6. Understand It Takes Time to Grow There isn’t a single product or program on the market that can give you quick results (aside from programs that leverage Google or Facebook advertising). So you'll need to accept that through consistency you can build yourself a sizeable following. Keep at it, and your three listeners can grow into 30, which can grow into even more! To view the original article, visit the Zurple blog.

[Podcast] Decoding Real Estate: Social Media Marketing with Travis Thom
For many agents, social media and digital marketing as a whole are tough concepts to grasp, and they tend to have more questions than knowledge: How do I get started? Where do I get started? How much should I spend? What techniques help drive lead generation? One listen to Travis Thom, and you'll have the answers. He's the founder of Elevated REM, a full-service, digital marketing agency that specializes in helping real estate agents find their voice in the social/digital world. In our latest episode, Travis gives tips and shares strategic insight on how to break into social media marketing, what platforms to adopt early (hint: the clock is Tik-ing), and breaks down digital terms such as pixels, code, cookies, funnels, retargeting, discovery cycles and storytelling. It's everything you need to know to start or fine-tune your real estate digital marketing plan. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: Elevated REM The Ultimate Guide to Facebook Lead Ads for REALTORS® Realtors Property Resource To view the original article, visit the RPR blog.

The 7 Best Real Estate Podcasts to Listen to Right Now
Podcasts aren't just books for your ears. This is an entirely different medium for learning and entertainment. Episodes are guided by a host(s) and range in format from one-on-one interviews to Q&As to personal narratives. The variety of content and depth of information are part of what makes them so engaging and worthy of your time. Whether you're just getting into podcasts or want to breathe some fresh air into your library, we've collected the seven best real estate podcasts that you should check out this year. Together, they provide a good mix of inspiration, business tips, industry news and tech trends. You may not end 2021 subscribed to all of them, but give each one a listen and stay devoted to those that you find most useful and engaging. In no particular order, the seven best real estate podcasts are:

How to Achieve Success through Intent: One Real Estate Entrepreneur's Story
"Relationships are the driver for me in everything that I do," says Molly McKinley. You may recognize her name as a former technology executive in the real estate space. In fact, it was Molly's relationship with real estate professionals during her time as a tech executive that, in part, led her to start a company of her own, Intentionaliteas, an "intentional gifting platform" that helps agents "stay in flow" with current and past clients via automated gift giving. Molly is the first guest in a new interview series, 24/seven with Bondilyn Jolly, that explores "the person behind the professional." In each episode, host and real estate technology entrepreneur Bondilyn Jolly delves into what makes each guest tick—and what inspiration agents and brokers can learn from them. The series is produced by 3sixtyfive, a creative marketing agency that serves real estate professionals. Each episode delivers content via podcast, video, written interview, and photography. So what's Molly's secret to being remarkable at business? "Being thoughtful," she says in this episode. "We as human beings are just hardwired to connect with each other and that's the part that most people are trying to shortcut." But thoughtfulness takes time, and it isn't always easy, so she wondered how could she create thoughtfulness for people in their businesses so it's not just about technology, but "good, old-fashioned emotional intelligence." Hear more about how Intentionaliteas helps real estate agents achieve just that, Molly's spiritual approach to life and work, her dreams, greatest fears, and hopes for the future in this episode of 24/seven. Visit the official podcast webpage to listen to the interview and explore bonus content. You can also watch the podcast at the video below or stream it on your podcast app of choice: Apple Podcasts, Google Play, Spotify, Castbox, Transistor, and Listen Notes. Podcast Timeline 0:12 - Bondilyn introduces the podcast and its first-ever guest, Molly McKinley. 3:13 - Molly shares her spiritual and intent-driven approach to work and life. 8:21 - Molly talks about how she first conceived the concept for Intentionaliteas. 10:00 - How working with real estate professionals during the previous five years influenced the creation and concept of Molly's business. 11:48 - Molly explains the basic idea behind Intentionaliteas, and how it automates and simplifies the gift-giving process for real estate agents. 14:05 - Molly shares her greatest fear going into starting a new business from scratch. 16:42 - How authenticity, right living, and not sacrificing her core principles are central to Molly in life and in business. 19:48 - Bondilyn and Molly discuss being mindful and being at a point in life where everything needs to align. Molly talks about how the technology she uses aligns with who she is, and how she uses it to manage and run her business. 24:37 - Molly offers advice to others who are looking to start a business or make a leap of faith like she did. 28:05 - Molly introduces us to her new podcast, Afternoon Tea, which features conversations for and with women in business. 30:35 - Bondilyn wraps up the podcast and points listeners to bonus content related to this episode (see below). Next Steps Listen to the full podcast and explore bonus content like photos, a written Q&A, fun facts about Molly, and more. Visit the Intentionaliteas website to learn how to automate thoughtful gift-giving to your clients Visit the 3sixtyfive.agency and Elevate websites Stay tuned for the next episode of 24/seven with special guest Brenda Thompson!

What Every Agent Should Know About Podcasting
A popular, but seldom discussed marketing option for real estate agents is podcasting. This medium is uniquely well suited for real estate because of the on-the-go nature of the business. Some agents listen to podcasts to up their selling game. Others create podcasts to share their experiences with other agents or to teach potential buyers and sellers what's what. Other agents, however, aren't familiar enough with podcasts to take advantage of them at all. If you count yourself among these, whether you're interested in listening to podcasts or creating your own, we've got what you need to know about what podcasts are and where to find them below.

Using Podcasts to Build Your Real Estate Brand
Whether stuck in traffic or on the treadmill at the gym, chances are you've listened to a podcast at least once. In today's digital world, they're more popular than ever and according to 2018 Edison Research, "monthly listeners grew from 24 percent of Americans 12+ to 26 percent year over year." Lisa Fettner, VP of Marketing at ReferralExchange, recently interviewed Bill Risser, VP of Digital Strategy at Fidelity National Title and Founder/Host of The Real Estate Sessions Podcast, to discuss all things podcasting. If you're considering starting your own podcast, below are a few tips from Bill to keep in mind:

Free Podcast Series from the #1 Ranked Real Estate Agent in the World
Here's a great holiday gift and it's free: a new, four-part real estate podcast series that's available today featuring the wisdom and a little wit from Ben Caballero. Ben is the world's #1 ranked real estate agent. He's also the first and only agent in U.S. history ever to exceed the $1 billion mark for residential sales transaction volume in a single year, a feat he has achieved in each of the last three years.

From Books to Podcasts: Best Resources for New Real Estate Agents
New real estate agents everywhere--it's time to study up! From your lunch break to your morning commute to the office, reading real estate books, listening to awesome podcasts, and browsing some of the best online resources is the best way to advance your career (other than getting out there and working with more clients). We've compiled a group of resources for new real estate agents that includes websites, books, and podcasts to keep your brain active and entertained, and most importantly provide you with skills and knowledge to help you advance your marketing strategy, client relationships, and overall expertise.

Stitcher: How real estate agents can learn on the go with podcasts that educate and entertain
Aside from Uber drivers and bus drivers, real estate agents may put in more road time than any other profession. And while you're always focused on getting from one place to the next in record time, you may not be handling your drive time as efficiently as possible. This week, we'll talk about the best mobile apps for real estate agents on the go. Check out our first post, where we looked at the Waze app and its Send ETA feature.

Why Reusing Listing Photos Could Mean Legal Trouble
That house you sold in 2012 has just come back on the market. You know you still have a picture somewhere--there it is--and the home still looks pretty much the same. You upload the photo and relist the property. No problem, right? Well, actually, you could be stepping into some dangerous legal territory. We spoke with Larry Lohrman, a real estate photographer and blogger in Salem, Oregon. He frequently writes about issues at the crossroads of real estate and photography. One of the most common topics of discussion on his blog is usage rights for photographs commissioned from professional photographers. "I have a friend who's an agent and photographer in Seattle," he says. After a conversation about just this subject, Lohrman's friend went back to his office of more than 80 agents and asked around. "Down to a person, no one" -- not the managing broker, not a single agent -- "understood that when the agents pay a photographer for photos, they aren't getting ownership of the photos. They're only licensing those photos for a specific time and purpose." A number of recent high-profile cases have brought this issue to light, and may be cause for concern if you're not 100% sure of the legal status of your listing images: In 2008, photographer Liz Ordonez-Dawes was awarded more than $12 million when the court agreed that her client's distribution of seven photographs to third parties constituted copyright infringement. In 2013, Palm Beach County photographer Andy Frame sued several websites over misuse of his photos of Olivia Newton John's home in Jupiter, Florida. In 2014, a class action lawsuit was filed against CoreLogic for allegedly tampering with and distributing proprietary photographic works to their MLS clients.