A Millennial’s Guide to Selling to Millennials

Lately there's been a lot of literature in the real estate community about Millennial clients – what motivates them, what defines them and most importantly, how to sell them houses. And for a good reason. In 2015, Millennials are rapidly transitioning from the "future buying generation" into the purchasing force of the present. They represent a massive population of first time homebuyers who, if targeted correctly, can be cultivated into loyal, lifelong clients.

As a Millennial, I am compelled to read the growing body of articles on this topic and, for the most part, I agree. Many agents and brokers are finding useful ways to convert their understanding of this generation into tangible selling advice. So, if you have also been following this topic, you can rest assured that you haven't been exposed to any glaring misinformation. Feel free to treat this piece as a condensed verification of everything you've been exposed to, along with some fresh insights. This is A Millennial's Guide to Selling to Millennials.

First, some context. As exhausted as we all might be of touting the common revelation that we live in the "information age," it still holds true. More than any factor, Millennials have been fundamentally motivated by choice. While we will still become passive or convicted, ignorant or informed, we arrive at these states by consuming and contemplating drastically more information than generations prior.

We don't derive our political and social orientations, values and beliefs from word of mouth or from traditional media. Rather, we scour the depths of search engines and social networks in order to verify these beliefs a thousand times over. Being the world's first generation of Internet-savvy adolescents has equipped Millennials with a common skepticism. Rarely do we accept that we cannot find an answer for ourselves.