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Sign into your accountFriday Freebie: Guide to Engaging More Open House Visitors
May 29 2015
With Memorial Day behind us, the summer selling season is ready to kick into high gear. The warmer weather means that we'll soon see yard signs and announcements for open houses. Besides all the prep work that goes into readying your listing for an event, what can you do during and after the open house to engage potential buyers? A free, new guide polled 18 agents to find out.
Ideas to Help Engage and Close More Open House Visitors
The most helpful advice comes from those with real world experience. This downloadable guide is full of it; the crew at Tech Savvy Agent asked Realtors at all levels--independent agents, those on teams, agents who close a handful of transactions per year, and those who close dozens--to share their secrets for ensuring a successful open house.
The agents in the guide offered tips for engaging leads during the event and follow-up techniques to help convert them into buyers. Here's a sampling of the advice shared:
- "Open house visitors are given the option to register for a market report, using an iPad at the open house, that is sent immediately to their cell phone."
- "Send a video email thanking them for showing up (have a picture of the appropriate house in the background) and point out all of the features for searching homes on my/our website."