4 Rules for Conversation Marketing

Think back... over the years, you've probably had millions, if not billions, of conversations. Stop for a moment and realize that some of your most mundane conversations have turned into your most valuable and treasured relationships. Startling, right?

For example, I've now spent over twenty years with a woman who once asked me for directions.

And speaking of directions, we often have no idea where a social conversation is going at the outset. I'm here to remind you to be open to the possibilities. (I love you, babe!)

This can be a challenge because in our professional lives, most of our conversations have a clearly defined purpose. In a business conversation, we have a goal. We need to book an appointment, gain agreement on an issue, or make the sale. When a conversation veers off course, we push it back towards our goals.

However, social conversations are largely free from these objectives and by paying attention to what works socially, we can improve our conversation marketing. For example, when attending a cook-out, party or other social event, half the fun comes from engaging with other people. We dive into the banter and repartee of a great exchange solely for the joy of connecting with another human being.

Think about the last time you went to spend time with a group of friends. What was your attitude? What were your expectations? What was your approach?