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Sign into your accountHow to Generate More Real Estate Leads
July 20 2015
Consumers now have many options for exploring real estate listings online. To compete in this market and acquire new leads, it's critical to have an effective lead acquisition and nurturing strategy. In this article, we'll review methods for acquiring new real estate leads to help you grow your business.
Some of these methods are simple while others will require more planning and follow-through, but they can all help you acquire more leads.
We'll talk about best practices for nurturing your leads in a future article.
Website Optimization
Does your website need an overhaul? An optimized website will engage buyers and sellers and convert more of your visitors to leads. Website optimizations will generally fall into two categories: aesthetics and content.
Website Aesthetics
Consumers form an opinion about your website in a fraction of a second. The following key points can make a dramatic improvement in how well your site engages consumers:
- Professional, uncluttered look and feel
- Quick loading time
- Friendly user experience with simple navigation
Ask your family, friends and colleagues for their honest assessment and make adjustments if needed. Your business depends on it!