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Sign into your account4 Foolproof Tips for Building Your Sphere of Influence
August 07 2015
How much of your real estate business comes from referrals? If you're anything like the many REALTORS® I speak with, it could be 60-80% of your business. That's a massive amount of your livelihood coming from one source!
While I happily sing the praises of prospecting phone calls and social media marketing, it can't be denied that real estate is a business built on relationships, and your strongest relationships, or your sphere of influence (SOI), are your most reliable referral source.
Ready to increase referral business? Start by increasing your sphere of influence. Here are 4 foolproof ways to further build your SOI and get more real estate referrals.
1. Consider a new ABC of sales
In sales, we often hear the phrase ABC, standing for "Always Be Closing." It's a strategy that encourages persistence and focus on the end game. What I suggest is in addition to focusing on closing sales, you also consider that ABC can stand for "Always Be Connecting." Before you can close someone on anything, you need to establish a connection with them, so be mindful of building relationships everywhere you go. You never know who will turn into a major advocate for your real estate business!