5 Ways to Find Buyer and Seller Leads

When it comes to real estate, there is one unavoidable truth: leads are life. Whether you're the type to hoard thousands of lukewarm leads or foster a few scalding hot ones, they're what drive your business – and your success.

Of course, if leads were easy to come by and, more importantly, close, you wouldn't be reading this post. That's why we'll be going over buyer and seller leads today, giving you the information you need to...lead. See what we did there? =)

1. Purchasing Leads

This is a tricky one because, while purchasing leads seems easy and effective, you need to focus on the right kind of leads to purchase. Oftentimes, services will offer to sell you leads in bulk, sometimes thousands at once. The problem with this method is that the service will sometimes sell the same leads to many other agents in your area, causing a competition you don't realize you're a part of.

Services such as Zillow offer what's called "Lead Impression," which places an agent's contact information next to one of their listings. The more you pay, the more times your information appears next to listings. There will be other agents alongside you on these listings, but it's slightly different than the services above: this is designed to give the customer a choice, meaning that the person who ultimately chooses you, did so over others. This is more likely to be a successful lead.