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Sign into your accountHoliday Card Do's and Don'ts
December 17 2015
Have you ever received a holiday card that just made you cringe? Whether it's a picture of the cousins and their cat in matching pjs or Great Aunt Mildred in a DIY wrapping paper dress, there's some things you just can't unsee. While sending out bad cards to family is a tradition to some, it's not one you want to carry over into your business. Here are some do's and don'ts to help your greeting cards shine this holiday season.
When you're designing and sharing your business's holiday cards, here are some tips to keep in mind:
DO'S
- Customize your cards with your logo. Branding should take center stage with all your marketing.
- Send your cards to previous clients – this is a great chance to get referrals from people you may not have spoken to in a few years.
- Proofread your cards for typos and mistakes.
- Include a company update – any anniversaries, location changes, or awards you've received are great holiday card material.
- Include your contact information! Make sure your address, photo, phone number, and brokerage are up to date.
- Include a personal message – a handwritten "thank you" or "best wishes" can show your sincerity. Hand signing each card is also a nice touch.
- Send a digital card to all your leads and contacts and a physical card to former and active clients.
- Post your holiday card on social media!