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Sign into your accountHow to Build a Successful Call-to-Action
May 18 2016
Leads are your lifeline. To grow a business, we plan and implement many strategies or campaigns to generate these leads. So it's important that your leads are able to contact you at the end of each campaign. You need to make it easy for them, and you do that through call to action (CTA) buttons. In marketing, a CTA is generally an instruction to the audience to provoke an immediate response.
There are different uses of CTA. Here are some effective places where you can use them.
CTA for Lead Generation
You could use this CTA on landing pages or a website. The purpose of this button is to drive your interested clients into the lead funnel. Use CTA such as "Download now" or "Learn more" to attract visitors and turn them into leads.
CTA for Social Sharing
Social buttons for Twitter and Facebook are effective ways for visitors to be involved with your company. Place strategic CTAs on your landing pages and blog posts so readers can share the content with their friends.