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How to Use Your Real Estate Website and Blogging to Attract Seller Leads

September 05 2012

tomato website blogMost real estate business generated through the internet is capturing interested buyers.

The reason is simple: Buyers are generally very active online while searching for property.

With the internet, one can dig through hundreds of listings before making a decision to go see one in person. This process can take months as they get more and more serious about the decision. Up until that moment, they are usually guiding themselves through their search online, using multiple sources to browse property. At every turn during this stage, if you have the tools they need, there is an opportunity to engage the buyer.

Sellers on the other hand, although anxious to sell their property when the time is right (or the time is right now), are not nearly as active as the buyer. Their need is to find the agent that can get them the best, serious offer for their property. Their goal is to make the right decision with an agent so that they don't have to guide any of the process.

As an agent, build the trust that you are that best resource and you win the business.

How To Improve a Website's Ability To Attract and Engage Sellers

Firstly, one needs to put themselves in the shoes of the seller.

  • What are the most common concerns/questions that you have to address when you are looking to win the business of a potential seller client?
  • What are the most common challenges that you have to overcome with sellers?
  • What are the most common services that are expected of you by a seller?
  • And finally, what are the most common reasons you fail to win the business of a potential seller client?

Address all of the above quickly and easily through your website and you'll start to win seller business.

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