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Sign into your accountLead Classification, Going Beyond Generation
September 15 2010
Generating leads is considered to be one of the most important tasks of a real estate sales organization and often appears to be one of the most poorly managed and also presents the most risk for your business. It is not about getting more leads; it is about understanding what types of leads you want and how much you can handle.
Here is what Wikipedia says about lead generation: “Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services. Leads can be generated for a variety of purposes—list building, e-newsletter list acquisition or for winning customers.”
This definition shows you how broad that term is and while we may be focused on winning customer the “lead” provider may think of it as “list building.” When it comes to “lead” generation we have to dig deeper to know what we are actually looking for. Here is a thought of different terms that would be better used to both organize our “leads” and create powerful marketing strategies that are laser focused when it comes to “lead” generation.