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18 Critical Features of a Real Estate Website [Infographic]

February 12 2013

anatomy of re website teaserWe know you've probably read or heard a ton of advice on what makes a real estate website effective. That's why we love this infographic from Placester that systematically maps out 18 key features of great real estate sites.

We like that the infographic goes beyond the usual advice, like including IDX feeds (still absolutely vital!), and into nitty gritty details like headers and subheaders, primary and secondary calls-to-action, navigation, and more.

According to Placester, these 18 elements enable you to create a website that:

  • Instills trust
  • Amplifies awareness
  • Improves efficiency
  • Increases sales
  • Creates a marketing hub

Does your site have all 18 critical features? Too see how your website stacks up, view the infographic on the next page.

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