How to Use Email Marketing to Sell More houses

Guest contributor Delta Media Group says:

Have you ever ordered an item from Amazon? Have you ever shopped the website and set up an account? If so, you've probably received follow-up emails from them featuring further information on the specific products you shopped for.

If you've ever received emails from other companies, they might not have been as successful at piquing your interest. Perhaps some were too narrow for your interests. Others might have been so broad that they didn't key in on what you were interested in. Some might have had overly salesy titles that turned you off. You might have received some so often that you quickly unsubscribed. And still, many emails you never saw because they found their way to your SPAM folder before you found them.

With such inconsistency, it's a wonder that email marketing works at all. But statistics show the average email CTR (click-through rate) is 5.4 percent, while open rates are about 20 percent, and conversion rates can vary by industry and email type. Compare those numbers to your days of cold calling...do they sound good to you?

Email marketing is a key component of Internet marketing, and it doesn't take a rocket scientist to figure out why. Email is a broadly used communication medium, and allows consumers to easily see what they're interested in--if they receive what they're interested in.