Do you have a slogan for your real estate business? If not, why not? Real estate slogans are a fun, easy way to make your business more memorable and explain what you do in just a few words.

We're not saying that you need to slap a slogan on everything in site or make your kids wear, "My dad, your agent for life" t-shirts (generally a BAD slogan, by the way), but a catchy phrase is handy to have for the back of your business card. Or, say, your website header.

Why:

A slogan distills the core of your business and creates a memorable identity for you or your team. Good slogans create differentiation in the marketplace. They capture attention and get stuck in people's heads. They can also help focus your marketing.

When:

There are many times you may want to use a slogan or catchphrase as part of your overall marketing strategy. Besides your business card and website, your email signature, print ads and thank you cards are also good places for you to include a slogan. Do you give away pens or magnets? Brand those, too! Any swag you share has the power to organically spread your slogan.

If you don't have a slogan or you do, but it's out of date or hard for your friends to remember, spend a little time between meetings to brainstorm ideas. An afternoon of ideas can easily turn into a year or more of effective marketing. Whatever you do, don't use the sloganizer (unless you just want to have a little bit of fun).