Social Motivation - The Future of Customer Acquisition?

Whenever I need a little boost to remind me how important active participation in social media is, I refer back to the phenomenal video produced by the Socialnomics group.

Their video entitled the Social Media Revolution(Refresh) graphically depicts the fundamental shift in the way the world communicates and creates relationships these days.  Those that choose to ignore social media are choosing to ignore a very interesting and important conversation happening with friends and colleagues you know and many you don’t.  The video will help you understand why we cannot ignore social media anymore – it has pervaded every element of our lives.

I had a very interesting discussion with a colleague of mine the other day. We were discussing the reputation of one of the thought leaders in our industry. To protect the innocent, let’s call the thought leader we were discussing Jeff Smith (fictional character in case there’s a famous Jeff Smith in real estate I don’t know!).   While “Jeff” has built a very strong technology product and a highly successful company, he has also positioned himself as an expert in his space through a very active blog and social media presence.