What Are Online Marketing Solutions?

The phrase "online marketing" is as broad as it gets. It's a term that encompasses a cornucopia of tactics, products, services, and strategies. But don't make the mistake of assuming that this makes it a throw-away category. In fact, the very depth and breadth of online marketing is what makes it so very challenging for agents and for the vendors providing solutions to assist them.

In the world of real estate, what does online marketing entail? Some common services include: social media, email marketing, banner advertising, and even websites. In truth, if marketing activity involves the Internet, it can fall under the umbrella of "online marketing."

Sound confusing or overwhelming? Maybe it's time to get some help. That's where our 2017 Technology Guide comes in.

Questions to Ask

There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a solution for online marketing.

First, let's look at general questions you'll want to ask.

• What are my objectives for this piece of technology and will this product help me achieve those objectives?
• What is my budget?
• Does my MLS or Association have any agreements with any vendors that might help me obtain this product at a discount or for free?
• What kind of customer service and training programs are available? Are there webinars and, if so, are they recorded so you can view them at any time? Is the vendor's online help sufficient?