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Sign into your accountUnderstanding and Interpreting Bounce Rates
November 05 2013
Google Analytics is the most popular and one of the most comprehensive website analytical resources out there--not to mention that it's free. Once it's installed and working, there will be a wealth of data available to help you to measure your site's performance. Just a few of dozens of analytical data sets are:
- Number of unique and returning visitors to the site.
- Pages the visitors enter in and leave from when visiting.
- How many pages are viewed in total and average per visitor?
- Average time on the site for each visitor.
- Which pages are visited, and even in what order, from one to another.
- Referring site information telling you where visitors came from via links.
- Search engine keywords and phrases that brought visitors to your site.
- ...and much more!
One of the data sets you'll be checking is the "Bounce Rate." This is measured differently by some analytics programs, but Google considers a "bounce" as happening when a visitor to your site enters and leaves from the same page. In other words, they only view a single page. It's not about how long they're there, only about their viewing of only a single page.