In all real estate transactions, there are two sides: a seller and a buyer. In our article, "5 Reasons to use an RPR® Report at your next Listing Presentation," we showed you how RPR can help you secure that next listing. But that's only half the story. RPR can help REALTORS® impress buyers too. In fact, by making RPR part of your process with buyers, you can help ensure they will refer you to their family, friends, and those they overhear talking about buying or selling a home.

Let's take a look at five ways you can use RPR to impress buyers:

1. Data wherever and whenever you need it

Has this ever happened to you? You're with a buyer, out looking at properties. Your buyer spots a property, perhaps a FSBO, you hadn't planned to show that day. As you drive by, they ask you for information on the property, since you've been so helpful and knowledgeable thus far. Whether from your computer, mobile phone, iPad, or other device, RPR gives you access to hundreds of datasets on over 160 million properties, day or night, from your home, office and, even when you're 'on-the-go.'

2. Instant Reports

Once your buyers narrow down the properties they are most interested in, RPR makes it easy for REALTORS® to provide buyers with a detailed report for any property. With RPR, you can impress your clients with a detailed report, simply with a press of a button! Search for the property by address, click on the "Reports" tab, choose your report and voila...a report emailed to you clients in just a few minutes! Or, if you want to showcase your local market expertise, you can adjust different areas of the property before sending the report. Either way you choose to run RPR reports, you can be sure your clients will be fascinated.