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Sign into your accountAgent Listing Marketing
March 12 2014
Congratulations, you have a new listing. Now what? What is the best way to market that listing online to generate a fist full of business? After all, a listing's greatest value is the number of buyer leads that it generates. You can turn those leads in to significant business volume. By the way, before we get started – don't forget that even if you do not have a listing, you may be able to borrow one from another agent if you commit to a solid marketing program.
One of the leading companies in online marketing automation is a company called Listings-to-Leads. They do online marketing automation for agents and teams that have numerous listings. Their product is designed to hit all of the marketing hot spots for leads and automate the process. As you can see from the ListHub Report, they generate about 293 leads to every one from Zillow. Here is the online marketing mix recommended by Listings-to-Leads. Follow this plan, and you are sure to see a lot of success.
Top 10 Ways to Market Your Listing
1. Enhance Your Listing – One of the great rules about IDX is that an agent or broker may enhance their own listing. That means you can add more text and photos or other media than you are allowed to put into the MLS. Be sure to take advantage of that capability.
2. Listing Syndication – Publish the listing to Realtor.com, Trulia, Zillow, Homes.com and other local sites that get a lot of traffic. Be sure that you set up your profile on these sites manually by creating a free agent account. This will allow you to enhance your profile, replace the grey skull with your photo, add a nice profile description and more. All of this is free, and it enhances lead generation.