Reports Built for Branding

Dictionary.com defines brand as, "a kind or variety of something distinguished by some distinctive characteristics." Oftentimes when we think of the word 'brand', we may think of a brand of coffee: Starbucks, Peet's, or Folgers; a brand of jeans: Levi's, Wrangler, or Lucky; or even a brand of car: Toyota, Honda, Tesla. Each of these brands brings a vision, or slogan, to mind as we think of them. Each of these companies has created a 'brand' that consumers remember. Each of these often elicits some kind of emotion. But as we all know, brand doesn't just apply to large companies, it applies to REALTORS® too.

When working with a new prospect, it's critical to ensure they understand your expertise, experience and how hard you are going to work to get them the best deal. Whether you realize it or not, you are conveying your 'brand.' Are you the "Willow Glen Expert"? Or perhaps you're the "Most Experienced REALTOR® in Smith County." Is your company "Making the American Dream a Reality"? No matter how you look at it, REALTORS® and brokers are creating brands, hoping the brand will resonate with prospects as well as current and past clients.

RPR understands how important creating and reinforcing your brand is. RPR has ways both the REALTOR® and broker can highlight their brand. Let's take a look at 3 ways that RPR helps strengthen a REALTOR® and broker's brand.