RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your account6 Ways For Realtors to Sell More Homes
July 09 2014
In real estate, 20% do 80% of the business. Whether you're new to the game, looking to join the 20%, or resistant to slipping into the bottom 80%, here are some ways to increase your home sales:
1. Target local search terms – 69% of home shoppers who take action online begin their search with a local term, such as the name of a neighborhood (NAR and Google's "The Digital House Hunt" Study). Because of this, brand related referrals have dropped from 64% in 2008 to 22% in 2013 of a broker's referral traffic (The 2013 Broker Website Effectiveness Study). So, focusing on demonstrating your local expertise through neighborhood content landing pages will provide you with a competitive edge against major brand competitors within your respective communities.
2. Strengthen your local expertise – When a home shopper searches for "safety in East Harlem, New York," competitors' strategies will mostly consist of static crime rates, if anything. Take advantage of this by having blog posts at the ready that answer home shoppers' questions, such as "Safety in East Harlem: What You Need to Know" or "Moving to East Harlem? 10 Tips to Stay Safe." Developing these posts may seem time consuming, low priority, or easy to procrastinate on, but the payoff will be increasing your competitive edge, website traffic, local credibility, and conversions.
3. Hone in on properties - For 52% of homebuyers, finding the "right" home was the most difficult step in the home buying process (The 2013 Profile of Homebuyers and Sellers). Once visitors arrive to your blog or local content landing pages, offer them direct routes to your local listings, each correlated with their respective information such as crime rates, school districts, and transit options. In the end, having as much content for each home possible will increase the chances of you selling more homes to your visitors.